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How to Test Your Landing Pages for Best Results
We all know we will need to test our various landing pages for many things. The problem is that most of us haven’t yet learned not only what we need to test for, but also how to go about it.
Testing your landing pages is by far the best way to improve conversion, and generate more leads and revenue. The cold hard fact is that if you fail to embrace this practice, you are putting your business in a very precarious position, as this means you are essentially rolling the dice with each and every attempt. Wouldn’t it be wiser to create your own intelligence to help you get the best results? In the hopes you said yes, here are a few items you’ll definitely need to look at testing.
Let’s have a look at some of the items that should be tested on your landing pages.
What you should test on your landing pages
Headlines – This may be the only thing they see before they decide to read on or leave, so it needs to be good. It can be as small a matter as a single word!
Specific colors and elements – Color can play a large role in conversions, and in fact there is a whole science of color associated with consumer behavior. This, as well as other design elements need to be tested for the most effective combinations for your landing pages.
Images and Videos – Be sure that your images and videos are right for the page. Often a jarring image or video used out of convenience has the exact opposite effect than you intended.
Sales copy – Sales copy can be complicated at best, and this is one of the more crucial testing components. Learning the right length, tone, and various other elements of your copy can make the difference, so be sure to test this item!
Prices – Unsure about the best price at which to offer your items? There is no better way to determine this than through testing. Your consumers will let you know in no uncertain terms, which price converts better.
Terms – Sometimes your terms will need testing, to see if there are any stumbling blocks. This can be particularly true in higher priced offers.
Call to action text and buttons – The text on your buttons as well as the shape and color of the buttons themselves are items you ought to test. Certain colors and text are more engaging than others, so test this item carefully!
Why You Need to Optimize Your Web Page Images
When’s the last time you thought about optimizing your web images? That’s what I thought. However, flippancy aside, leaving them un-optimized can significantly hurt your site in several ways.
It could have a real impact on your site’s SEO performance, as well as the number of benefits that optimized images can bring your way.
For these reasons alone, it’s high time to look at making sure your images are optimized. Here’s 5 easy ways to help with that!
5 Tips to help with optimizing your web images
Strive to keep your image files small – Amazon has calculated that every single second lost while their images load costs them a cool $1.6 billion a year?! If you have large image files that take a long time to load, just understand that your visitors are going out the door.
Use keywords in your image filenames – This is an easy one to accomplish, yet many don’t think of it. Not only is this a major on-page SEO item, it can help Google figure out where and for what keyword to rank your pages. Enough said?
Optimize your ALT tags – Taking care to optimize your image ALT tags, sometimes called ALT text, is another “make sure you do” item. This can be the difference in whether or not your images even show up in Google images or for that matter search, and it is an easy fix. Don’t neglect this one.
Employ JPEGs if at all possible – There are several different types of image types out there, but for the most part, JPEGs have been and continue to be the de-facto image type used on the Web. They are easily compressed, and have a small footprint, helping them to load quickly and efficiently. If you can’t use a JEPG, then opt for a PNG files next, and GIFs last.
Employ a Google Image Sitemap – Located in Google Webmaster Tools, you can deploy an Image Sitemap to help Google find, index and otherwise categorize your imagery, thus enhancing your chances of having those images found in Google images and search. A handy and Google-friendly way to optimize!
See these 5 Reasons Why People Buy Online
If you sell anything online, it’s vitally important for you to understand why people shop and ultimately buy online. This kind of information can go a long way in helping you design your sales pages, ads and more.
It might seem obvious to you why people would chose to make their purchases online. But you’ll be surprised at some of the top reasons people indicate they make the decision to buy online.
Let’s have a look at 5 of the top ones.
5 Top reasons why people buy online
Generally a far wider selection and choice – Most online shops carry a far wider selection of goods for sale than a brick and mortar store is able to display within their walls.
Social proof: reviews from other shoppers – People do care about what others think, particularly when it comes to parting with their cash for a product or service. They don’t want to be the first one to eat an oyster, as they say, and give sometimes unmerited trust to online reviews.
Time savings – These days everyone is crazy busy, and the thought of needing to get in your car, head out to shop several stores to find the items you’re looking for at the right price and model is downright daunting. It’s has become far easier and time efficient to do it all online, and have it sent directly to your door rather than fighting traffic and burning gas.
Can you say “Free shipping” – This is one of the top reasons people give for buying online, which at first glance makes little sense. I mean, if you went out and got it, there’s be NO shipping! But still this ranks as a top reason for buying online.
Drop dead easy returns – In the unlikely event you don’t love your item, having a great guarantee together with a no-hassle return policy often is the tipping point when it comes to buying online!
See How to Market Your Small Business
Congratulations! You’ve decided to take your business online, now it’s time to get started with some marketing. We’re assuming that you’ve got the basics: a website with your own URL, not built on anyone else’s platform. (i.e. Blogger, Wix, etc) You want to own your business, not have it exist at the whim of someone else.
But have you thought about marketing? Have you figured out exactly how you can begin marketing your small business effectively and affordably? Often this is left for last, and unfortunately it’s probably the most important piece.
When you’re first starting out, you have to watch your money! Let’s have a look at some first steps when it comes to starting to market your business online.
5 Tips for marketing your small business online
Start Blogging – Blogging is easy, and carries with it some inherent benefits for a small business. It can help you establish your brand, build authority, and start building a following, all essential elements of online success.
Take social media seriously – We live in a world where social media rules the day. That’s where the people are, and if choose to not be there, you’ll soon be eclipsed by your competitors.
Monitor your online reputation – Set up alerts so you can be aware of and respond to any social or website mentions of you or your company. It’s much easier to do this and catch something when it’s a small spark before it ignites into a firestorm.
Start building a list from Day One – One of the biggest mistakes you can make is to not start building a list of leads right from the beginning. Your list is your lifeline to a lasting and profitable business. Don’t neglect to start one!
Use online directories and be consistent – Make use of the numerous and influential online directories, such as Yelp, Google My Business, Merchant Circle and others. Make sure your information and locations are correct across each platform.
Optimizing Your Blog Posts for the Search Engines
If you’re writing typical blog posts someone by now has surely mentioned you need to be sure you optimize them for SEO.
I get it. Most writers aren’t up to date on what it will require to properly optimize for the search engines. For that matter, most SEOs aren’t either, but that’s another post.
The fact is that optimizing your blog posts will help them find a wider audience, and rank better in the search engines, particularly Google. But how to do that? Here are 5 tips that can help your blog posts enter the blogosphere primed for action.
5 Must-do blog optimization tips
1. Do some keyword research – Search engines operate via keywords. If they don’t know what keywords you are targeting, you may not show up for the terms you seek to be found for. Make this easy by identifying these plus some secondary terms prior to writing your post, so you’ll be able to use them in the title, body and tags of your post.
2. Make your content fun to read – Readers online typically scan a page, so it’s your job to make them pause. The best ways to do this are by using lots of headlines, visuals and videos. Don’t pound them with long stretches of text, or they’re out of here!
3. Entice with compelling headlines – Remember that people love to skim? A great way to slow them down a bit is by inserting a headline that either raises a question or makes a claim that they need to find out about.
4. Make them social – Enable social sharing buttons on your blog, and encourage their use. You never really know who’s going to read your post and Tweet it to their zillions of followers.
5. Use a responsive design – These days over half of all web traffic is first read on a mobile device. If you aren’t using a responsive design for mobile, then you’re most likely going to miss out on roughly half your possible audience. Nuff said?
Email marketing can be quite a tricky business, and what is acceptable is subject to change over time, so it’s a smart idea to revisit email marketing best practices routinely. What works best is affected by other aspects and technology changes, so if we want to get the very best results we need to keep current.
Here are what we consider ten best practices for email marketing right now
- Use short, attention grabbing subject lines – Avoid spam words, and make sure you are being bold without straying into untruth. Tell them what to look for.
- Mobile optimized emails – If you’re not mobilizing for mobile now, you’re losing, as some 67 percent of all emails are now opened via a mobile device.
- Let them know who it’s from – Having a bland perfunctory “From” address can result in your emails never getting opened. Make it recognizable.
- Utilize several calls to action – If you really want the click, sell it, and make sure you have one of these above the fold.
- Keep body of email short – Brevity is the clear winner these days, when everyone is pressed for time. Use short, clear paragraphs and text.
- Include videos and pictures – Visual content is all the rage these days, and there is a lot of evidence that it converts far better than mere text.
- Benefits over features – No one wants to know the specific features of your gizmo or service; they want to know how it will make their life easier, and how fast!
- Don’t be a stranger, or a pest – Each audience in each market is different, but suffice it to say you need to mail enough to be front of mind in your market without being annoying.
- Encourage and enable social sharing – Using social sharing effectively doubles your click through rate. Any more questions?
- Deliver valuable content – The best thing you can do to get better results from your email marketing is to consistently deliver awesome content. Doing so will brand you a star in your niche, and word will get around.
See 7 Mistakes You’re Likely Making with LinkedIn
LinkedIn has become a social media powerhouse among professional and business people. The days of it being merely a place to dump your resume are long over, as LinkedIn now drives four times as many visitors to your home page as Facebook and Twitter combined. Not only that, newer initiatives on the site like the ability to post content and the new ad platform bode well for the future prospects of the platform as it pertains to business.
Unfortunately, a lot of us are tight on time and already burdened with way too many tasks, neglect to take the time to optimize our LinkedIn so as to receive the full benefit it has to offer. Let’s see if you can help you change that right now.
7 Ways you can really screw it up with LinkedIn
- A lousy picture – You get one shot at this. Make your photo on LinkedIn one that speaks to your professional demeanor and will get you connections. The photos from your last huge party are most likely not what we’re going to use here.
- Use your headline well – You’ve got a mere 120 characters to tell the world what you’re about, so think it over and don’t settle for bland. Give an accurate headline, truthful and yet appealing, all at the same time.
- Not making the most of the Summary Section – Here you have 2000 characters to make a statement about you and your skills. Use as much as is necessary to sell the world on you. Consider it an elevator pitch if you will, and do your best to craft one that draws interest.
- An incomplete profile – Do this and you’re telling the world that you really don’t care how people view you, which is usually enough reason for them to move on.
- Not posting links – LinkedIn offers you a great opportunity to link to your website and social media channels. Take advantage of this. If someone is interested enough in you to want to visit your site, don’t make them head over to Google to find you. Drop a link!
- Don’t spam the community – Many have tried and all have failed. LinkedIn users can smell spam at a distance, so don’t even consider it. It’s just too valuable to do it authentically.
- Not being present – Not updating your account for months at a time is a sure sign of a person unclear on the concept. Update often, make connections, and use the platform how it was intended to be used. It will pay off for you!
What Is Google My Business?
It is definitely a task keeping up with all the incarnations Google goes through with their local products. Google Maps, Places, Google+ Local, and now, Google My Business. Before you go running away, throwing up your hands, let me just tell youâ€¦It’s not bad at all.
Promoted by Google as a way for local merchants and service providers to create and manage listings all in one simple to use platform, they appear to have accomplished exactly that!
Essentially Google+ is now the platform, and all else revolves around this.
5 Ways Google My Business Will Work for Your Local Business
- Google My Business centralizes all your information – No longer will you have all your information spread out over several different Google platforms, increasing the chances that you can have errors and consequently ranking problems. Now you’ve got one place to go to update, add images, virtual tours, and more.
- Use Google+ to Connect with Your Customers – When using the Google+ platform integrated with GMB, you have an easy way to connect directly to your customers and prospects through your company’s Google+ page, add content and images, and you even have the ability to use Hangouts. Very cool.
- Customer Review Management – Everyone likes this one. Now you’ve got a simple solution to managing your reviews through Google+ You can see and interact with anyone who leaves a review, and handle any problems promptly.
- Run Everything From Your Phone – Out and about? Now using the Android or iOS apps you can run your business on the Google My Business platform wherever you are. This even applies to ad campaigns!
- Google My Business Customer Insights – A surprisingly useful statistical function details where your customers are coming from, what they’re clicking, and more. It also integrates easily with your Google Analytics account, as well as Adwords. Not bad, Google!